
Quality and trust
since 1982.

The artisanal line from the highlands
We work with














Our story
From a family dream to the shop you see today, more than four decades keeping the flavour of the highlands alive. Old recipes, honest products and the same care as always, made with time, affection and the unhurried way of the countryside.


















- 44
- years of history
- Products
- hand-picked
- Serra Negra
- São Paulo · Brazil
Two houses, the same care



Kéqueijo
The shop we have always been, with everything you love from the highlands.
The original Kéqueijo, where it all began. Cheeses, sweets, biscuits and our own roasted coffee, made the same artisanal way as always, with the smell of the highlands greeting you at the door.
- Mon–Thu · 8:30am to 6:30pm
- Fri & Sat · 8:30am to 7pm
- Sunday · 8:30am to 6:30pm



Kéqueijo Premium
A special selection, and room to taste without rushing.
Our premium store gathers the best of the house: specialty coffees, selected cheeses and exclusive labels, in a space made for tasting slowly and taking home the finest the highlands have to offer.
- Mon–Thu · 8:30am to 6:30pm
- Fri & Sat · 8:30am to 7pm
- Sunday · 8:30am to 6:30pm
Still have a question?
Where is Kéqueijo in Serra Negra?
We have two stores on the same street, in Serra Negra, São Paulo state. Kéqueijo, our original store, is at R. Cel. Pedro Penteado, 12, in the Centro district. Kéqueijo Premium is a little further along, at R. Cel. Pedro Penteado, 318.
What are the opening hours?
Both stores keep the same hours: Monday to Thursday from 8:30am to 6:30pm, on Fridays and Saturdays from 8:30am to 7pm and on Sundays from 8:30am to 6:30pm. We open every day, Sundays included.
Do you roast the coffee yourselves?
We do. We pick beans from small growers around the highlands and roast them here, in small batches. Once roasted, the coffee rests for a few days before being ground — the time it needs to release its full aroma.
What do you sell?
Artisanal cheeses, our own roasted coffee, Argentine-style dulce de leche, traditional sweets, jams, fruit in syrup, biscuits and gift boxes. We work with producers and families from the highlands.
What is the difference between the two stores?
Kéqueijo is where it all started, with the full everyday range. Kéqueijo Premium gathers a special selection — specialty coffees, selected cheeses and exclusive labels, in a space made for tasting slowly.





